Marketers and businesses with limited resources don’t have to worry about spending top-dollar on marketing budgets. With free marketing tools, you can create marketing campaigns without spending a single dime.
These tools are easily accessible, easy to start with, and are designed for businesses with investment and spending restrictions.
Here in this blog, we have put together top free marketing tools for businesses like yours.
Best Marketing Tools You Should Subscribe to Right Now
Small businesses can avail themselves of numerous services from different tools available. Be it Email Marketing, SEO (Search Engine Optimization), Content calendar creation, or other marketing activity.
Let’s explore free marketing tools your business can use – FOR FREE.
Canva is the first choice for businesses that want to create appealing and attractive posters and brochures, enabling them to elevate their creative imagination. Various free templates are available on this platform to create social media posts and other visual content.
2. Google Keyword Planner
Businesses that want to make keyword research hassle-free should use Google Keyword Planner—empowering users to level up their keyword research. Whether searching targeted keywords or queries, Google Keywords can help businesses in every way.
One of the most excellent tools for searching long-tail keywords is KeywordTool.io. This tool helps users to browse popular keywords from various platforms. Not just on Google, but you can also browse keywords on eBay, Amazon, and other platforms with this tool.
Video adverts are viral both in mainstream and digital marketing agency. Those businesses that use video content in their marketing campaign can make full use of HitFilm Express. HitFilm Express is a video editing tool that can help companies create engaging and attractive adverts.
5. Hemingway Editor
Web Content such as Blog and Guest posts, social media snippets, and types of content curated by Content writers and copywriters is an integral part of SEO. Businesses must be keen on subjects like readability and tone vehicle creating content. The filtration in readability and tone creation becomes easy and quick with the Hemingway editor.
6. Google Analytics
Analyzing the marketing campaign and evaluating the results is essential to marketing campaigns. Firms that focus on SEO can quickly evaluate campaign results with Google Analytics. Google Analytics is a near-perfect tool for evaluating SEO campaigns and monitoring web content traffic engagement. The dashboard of Google Analytics provides A-Z of metrics such as bounce rate, sessions, average sessions, and much more.
Tracking user activities on your web pages is essential to evaluating whether your marketing efforts are rapping desired results. Hotjar is a fantastic tool for analyzing the user activity on your web page. The features of Hotjar assist you in identifying the user’s scroll time, heatmaps, etc. As the results are available, this can help optimize web pages and content.
Collecting user and market-centric information can be helpful for small businesses. Using such information can be beneficial while creating marketing campaigns. Collecting such information can be a hassle, but not anymore. Businesses now can avail themselves of such information as survey results quickly and, more importantly, for free from SurveyMonkey.
While executing an email marketing campaign, businesses need to create compelling emails. Potential prospects can quickly be bored with repetitive emails and eventually block such businesses. Beefree.io is an excellent tool for creating attractive emails, allowing users to choose from numerous email templates for your emails. Create personalized emails for every prospect with Beefree.io.
While creating an SEO campaign, it is primarily essential for businesses to know what people are curious about. As the business would know the burning questions of the general public, they can curate their content to attract and answer such an audience. AnswerThePublic is a free tool that can help you know the most questions on search engines like Google.
11.CoSchedule Headline Analyzer
Meta titles and headlines are essential in creating the first impression of your web content, particularly web blog posts. The better the headlines, the more an audience reads your web content. For making attractive headlines, using CoSchedule Headline Analyzer is the best option. Once the results are available, the insights can be handy to optimize the headings.
Checking broken links and duplication of content that can be present on your website is an essential part of rectification and optimization of the website. Siteliner is a popular tool for fixing the issue of broken links and content duplication. Solving such problems would ensure better rankings on Google and increase the number of visitors.
13. Yoast SEO
The prime tool for instant content assessment is Yoast SEO. From readability to keyword density and from analyzing internal or external links with blog posts, hence a perfect fit for Content assessment and optimization.
Whether web searches or mobile searches, tracking both in no time is possible with Ubersuggest; analyzing the search volumes within specified regions, mainly country to country, is no hassle with Ubersuggest. Once such information is available for access, using it for marketing campaigns, creating audience-centric content becomes seamless.
All the tools mentioned above are exceptional and offer great performance while being budget-friendly for your business. We have listed tools from various domains such as email marketing, SEO, video marketing, ad creation, and analytics. With these tools, you can launch effective marketing campaigns without spending a cent.
But, on the other hand, we recommend you seek guidance from a digital marketing company before doing so, as they can help your business plan a perfect marketing campaign for increased return on investments.